When surveyed for what affiliate marketers and media buyers look for in an advertising network, their most common responses are:
Multiple ad formats or traffic types;
User-friendly interface; and
Easy funding options.
Propeller Ads is all these and more. This ad network is currently one of the most popular traffic sources among affiliates, whether old or new.
Here are some aspects of Propeller Ads that make affiliates love this platform:
Even novice media buyers can navigate through the platform with ease. It is simple and straight to the point.
There is only one campaign creation page, no matter the traffic type the advertiser wants to use. Reports can easily be viewed and downloaded from the Statistics page, and conversion tracking can be quickly set-up from the Tracking page. To gain insight into the amount of traffic available for every traffic type, the Traffic Chart page can help.
Remarketing is one of the best ways to increase the chances of conversion, and this is possible within Propeller Ads. All you have to do is set-up Audience Collection when creating your initial campaign.
You can collect audiences based on either engagement on the page (best for prompting a conversion in the future) or conversion (best for upsells).
The more money you spend on PropellerAds, the more important you become to the company. As such, this network provides an increasing level of features and benefits available to an advertiser based on his monthly ad spend.
The most basic level is the Green Level, with a monthly ad spend of up to $500. Advertisers that fall under this level can create a maximum of 20 campaigns a day, have access to API, as well as special offers from Propeller's partners.
The highest level is the Platinum Level, which has a minimum of $15,000 monthly ad spend. Advertisers that fall under this category can create an unlimited number of campaigns, will have a personal account manager, a temporary credit line, priority live support, and more.
As mentioned above, one of the best things about Propeller Ads is that it has multiple traffic types. They have four, in fact.
This traffic type possesses the most volume in the platform with one billion monthly users. Aside from their direct publishers, PropellerAds also has access to Brokers Traffic, which are popunder ads from other sources.
For this traffic type, PropellerAds created the Anti-Adblock technology that helps advertisers successfully reach audiences who have installed ad-blocking software in their browsers. You have the option to enable or disable the Anti-Adblock during campaign set-up.
Interstitial ads are pages or banners that appear before the user's intended page. These ads usually grey-out the page and show an ad at the forefront so that it is clearly visible to the user. Sometimes, the intended page is not shown until the interstitial ad is closed. Propeller Ads has 40 million real users for interstitial ads alone.
This ad network has more than 600 million users subscribed to receive push notification ads. Advertisers can target their audiences based on devices, OS, browser, ISP, geolocation, and more.
Users can also be targeted based on their activity -- from high, to medium, to low. The higher the activity level, the higher the click price.
Contrary to popular belief, in-page push ads are not really push notification ads. Instead, these are banner ads that imitate the look and actions of a push ad. These appear on publisher websites.
The targeting options for in-page push ads are similar to those of push messaging ads.
The available bidding models depend on the traffic type.
Interstitial Ads are on CPM and CPC bidding models.
Both Push Notification Ads and In-page Push Ads are on CPM, CPC, and CPA Goal.
The last one is a bidding model wherein the CPC bid automatically adjusts based on the CPA goal set by the advertiser. The algorithm becomes better at finding the right placements and in bidding with the right price as more conversions are tracked. For this to work, you must first set up conversion tracking.
OnClick Ads are on CPM, SmartCPM, and CPA Goal 2.0. SmartCPM is where the system automatically sets the optimal bid based on your targeting preferences.
CPA Goal 2.0, on the other hand, works just like CPA Goal, except that you are paying by CPM. Again, proper conversion tracking is necessary for this to work.
Propeller Ads' minimum deposit amount is $100. There are several ways to add funds and these are:
Bank cards (Visa or Mastercard credit or debit cards)
Adding funds via wire transfer is also possible, although the minimum amount using this funding option is $1,000.
Easy registration process
Low deposit requirement
Multiple funding options
Goo quality traffic
During campaign creation, you will see a graph of the estimated cost and traffic you will receive based on your filters or targets.
There is no category, keyword, or domain targeting available in OnClick Ads and Interstitial Ads.
Their campaign moderation system can be unpredictable at times.
Support team response is a bit slow for "low" level advertisers.
Propeller Ads is a great place to start your affiliate marketing journey. The quality is good (as long as you don't bid too low), and there is enough traffic to get you going. Even those who have mastered other traffic networks still run some campaigns in Propeller Ads, which is saying a lot.
Ad formats, bidding, model and other advertiser information supproted by PropellerAds advertising platform.
The minimum payment and the various payment methods available at PropellerAds ad network.
Targeting, optimization and other features available at PropellerAds advertising network.
Aggregated ratings and reviews for PropellerAds.